Founder Strategy

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Founder Strategy

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Your Customers Are Lying to You (And It's Your Fault)
Founder Strategy

Your Customers Are Lying to You (And It's Your Fault)

The Mom Test is the shortest path from "I think people want this" to "people are paying for this." Here is what it says, why it matters, and how to use it before you build the wrong thing.

2026-06-01
10 min read
How to Grow on LinkedIn as a Founder or Solopreneur (2026 Playbook)
LinkedIn Growth

How to Grow on LinkedIn as a Founder or Solopreneur (2026 Playbook)

How founders and solopreneurs build a LinkedIn presence that compounds — without posting every day. The 2026 playbook, built around systems, not willpower.

2026-05-05
21 min read